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Stevita.. over the last 23 years..


Stevita history thru past decades...

1986 -   Stevia farmers cooperative is formed in Maringa, Brazil, to gather stevia leaves produced by small   stevia leaves farmers  which were  primarily  harvested from wild fields. These leaves were primarily exported to Japan. The Japanese food industry had been using the stevia as a sweetener since the early 1070;s.

1987 - Cooperative members and investors  form Inga Stevia Industrial with the purpose of domesticating the stevia plant and grow it on controlled farms. The same year  Inga Stevia Industrial  started the  construction of an extraction factory that would use locally developed  technology to extract the sweet crystals from the leaves of the stevia plant.

1988 - The Stevita brand was introduced in the Brazilian market, packaged in individual sachets, as a table top sweetener. During the same year, Oscar Rodes, one of the representatives of Inga Industrial introduced the  Stevita crystals into the US market as a GRAS  ( generally regard as safe) food  substance because of  the proven record of safe human consumption over centuries in South America.  FDA denied approval of the petition  and Stevita had to be removed from the market.

1990 - Inga Stevia Industrial  changes its name to Steviafarma S.A.

1994 - US Congress passes the  DSHEA act, thus allowing stevia to be  sold in the country but only as "dietary supplement".

1995 - Oscar Rodes started selling Stevita's pure crystals ( Steviol-glycosides ) to the food industry in the USA.

 1996 - Stevita Co. Inc. is formed in the USA and makes the first importation of  Stevita products  labeled as dietary supplement to be sold directly to  local consumers. The first shipment is confiscated by FDA because  the appearance of the word "sweet" on the label.

1997 -  Various inspections  by FDA agents during the year forced Stevita co. to remove from advertising material, labels, web pages, any and all content that referred to Stevia as been sweet.

1998 -During one of the FDA inspections in the year, Stevita Co. was  ordered to destroy ( burn) books about stevia  that the company was selling along with the stevia products. Their argument was that information in the books referred to stevia as been sweet and used as a sweetener, thus, rendering the stevia products contaminated because stevia  could be used only as a dietary supplement and not as a sweetener. Stevita was shut down over a period of 4 months as a result of this dispute.

1999 - 2008 - The possibility of been closed down because of the ever FDA's close vigilance over Stevita's marketing practices ( never could say or print the word "sweet") persisted throughout this period what impaired  the company's expansion in the market.

2009 - With the approval of the Steviol-Glycosides ( 95% ) and Rebaudioside 97% by the FDA, Stevita has reformulated its line of products  to comply with the new regulations and be able to  market Stevita as sweeteners.

 

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  As conscientious stewards of the environment, we contribute  to reforestation projects  of native trees in Brazil.

Stevita Stevia - For a Healthy lifestyle

Stevita is the Best! Sevita Stevia sweet crystals   - recognized as the #1 in quality   - your family deserves the best ... do not accept substitutes!  Ask for the Stevita Stevia brand  next time you go to your favorite  store....

STEVITA CO. INC.  ( THE ORIGINAL AND AUTHENTIC STEVIA COMPANY..)

 

 

Stevia (“Stĕvēa -  the right  pronunciation in Spanish and Portuguese ) -


 

 

PERSONNEL NEWS

To better serve our existing customers and  promote additional expansion, under the direction of our National Sales Manager, Paul Howland, Stevita has employed the services of a highly dedicated and acknowledgeable  network of food industry  brokers to cover most of the USA.  They are;

1 - Phillip Tozzi and Associates covering the following states;

        NH, CT, PA, NJ, MA, NY, MD, VT, DE, VA, DC, and ME.

2 - Nature's Trading Co. , LLC covering the following states;

        GA, FL, SC, VA, TN, and AL.

3 - Horizon Marketing Ltd covering the following states;

        TX, LA, AR, OK, KS and MO.

4 - Classic Sales and Marketing  LLC covering the following states;

        IN, PA, MO, IL and ID.

5 - Breakout Sales and Marketing LLC covering the following states;

        CO, AZ, NV, CA, OR, WA, UT, NM and MT.

 

FARMING NEWS

       Steviafarma S/A, of Brazil, the producer of Stevita's products, is in the final stages of  ORGANIC  certification. The farm production has already been certified and now what remains to be certified are the extraction processes.

 

QUALITY CONTROL

       To improve the accuracy on the purity of the  various glycosides from the leaves of the Stevia plant, Steviafarma has developed specialized HPLC essays to determine with  high precision the percentage of these molecules on the final product. These methodologies will be submitted to the JECFA ( UN Health Organization)  on their work towards developing better standards for all stevia's   steviol-glycosides, the sweet molecules produced by the leaves.

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